The circular economy is a highly popular topic but the transition towards it is a bumpy road. The global circularity level is even falling over time, with the amount of reused materials and resources decreasing. It is a narrative that needs an update.
In order to get the transition going, ING, Utrecht University and Circle Economy started a collaboration. By generating cutting-edge knowledge and research on how system building of innovation ecosystems by circular start-ups can occur (and what may impede this), this consortium – New Narrative - aims to accelerate transitions to a circular economy through circular start-ups. The next step is to set the right contextual conditions to unlock a new narrative for the circular economy.
The consortium recently published a three part podcast series discussing what needs to be done to get things really going and who and what is needed to accelerate the transition.
- Episode 1: macro-economic hurdles and solutions for a faster growth of the circular economy.
- Episode 2: solving the challenges for circular startups.
- Episode 3: building a circular future through imagination.
The consortium has done extensive research on the circular economy to develop a new narrative. For more information, research and papers visit the website.
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