New Narrative – towards a circular disruption
22 February 2023
Reading time: 3 min
The circular economy is a highly popular topic but the transition towards it is a bumpy road. The global circularity level is even falling over time, with the amount of reused materials and resources decreasing. It is a narrative that needs an update.
In order to get the transition going, ING, Opens in a new tabUtrecht University and Opens in a new tabCircle Economy started a collaboration. By generating cutting-edge knowledge and research on how system building of innovation ecosystems by circular start-ups can occur (and what may impede this), this consortium – Opens in a new tabNew Narrative - aims to accelerate transitions to a circular economy through circular start-ups. The next step is to set the right contextual conditions to unlock a new narrative for the circular economy.
The consortium recently published a three part podcast series discussing what needs to be done to get things really going and who and what is needed to accelerate the transition.
- Episode 1: macro-economic hurdles and solutions for a faster growth of the circular economy.
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- Episode 2: solving the challenges for circular startups.
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- Episode 3: building a circular future through imagination.
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The consortium has done extensive research on the circular economy to develop a new narrative. For more information, research and papers visit the Opens in a new tabwebsite.
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This study highlights six major problems with the circular model compared to the current linear system, and examines the policy actions that are needed to encourage market players to get on board.